When it comes to "standard" in the printing world, the first product that comes to mind is the Coated Label. When you enter a supermarket, 80% of the labels on jars, boxes, or shipping packages on the shelves are coated labels.
So, why is it so popular? Why do businesses insist on choosing this label?
If you are looking for both an economical and long-lasting solution for your barcode printer, you are in the right place. Let's take a closer look at the world of roll coated labels (stickers), the industry's best-selling product.
What is a Coated Label?
A coated label is a type of paper-based label. However, its difference from ordinary paper is that its top surface is coated with "clay". This coating provides it with the following:
- Semi-Glossy Surface: It has a smooth and slightly shiny texture. This makes prints appear more vibrant and clear.
- Ribbon Compatibility: Printing is done using a "Ribbon" (cartridge) in barcode printers. This ensures the print is permanent.
In short; it does not fade and erase in 3 months like thermal labels, nor is it expensive like plastic labels. It is a perfect "Price/Performance" product.
What are its Main Features?
It is very easy to tell if a label is coated. Here are its distinguishing features:
- Paper-Based: It tears when you pull it by hand. (It does not stretch like plastic).
- Not Water-Resistant: It can become pulpy or deform when wet. Suitable for dry environments.
- Long-Lasting Print: It is not affected by sun, heat, and light as much as thermal labels. It can remain in storage for years.
- Economical: Its cost is much lower compared to plastic (Opaque) labels.
Where Is It Used?
The scenarios in which we recommend coated labels to our customers are generally "dry and clean" environments. Here are the most common uses:
1. Food and Beverage (Dry Food)
Jars, spices, legume packages, or boxed foods... If the product does not go into the refrigerator or come into contact with water, a coated label is the most logical choice.
2. Logistics and Storage
For box labeling, if the box needs to remain on the shelf for a long time (more than 6 months), a coated label is used instead of a thermal label. Because thermal labels can fade over time, but the barcode on a coated label remains readable for years.
3. Textile and Retail
You often see it on brand/price labels on product packaging, shoe boxes, or bags. Its semi-glossy surface makes your brand look stylish.
Cost and Performance Table
To help you better understand the coated label's place in the market, I have prepared a brief comparison:
| Feature | Coated Label | Thermal Label | Opaque (Plastic) Label |
|---|---|---|---|
| Cost | Low/Medium | Low | High |
| Print Life | Long (Permanent) | Short (Temporary) | Very Long (Permanent) |
| Water Resistance | None | None | Yes |
| Consumables | Ribbon Required | Not Required | Ribbon Required |
Expert Advice: When Should You Choose It?
If your product will not come into contact with water (will not go into the bathroom) and you want the text on the label to remain for more than 6 months, there is no need to pay 2-3 times more for plastic labels. Roll coated labels will more than suffice.
However, keep in mind that to use coated labels, your barcode printer must have "Thermal Transfer" (ribbon printing) capability. If you are unsure whether your printer is compatible, provide us with your brand and model, and we will assist you. You can reach our technical team through our contact page.
